Senior paid acquisition and creative direction for Middle East consumer brands and Pan-Arab creator-led businesses. The operating standard behind Iman Gadzhi and James Smith — built around your market, in your language.
No vanity metrics. The track record an operator built before launching the agency that puts it to work for the Middle East.
$20M+ in personal Meta spend is the number — these are the names behind it. The same playbook now ships out of GrowthArc, adapted for the Arab world.
Creators whose paid acquisition I personally ran during my time at Genflow. Their work and audiences belong to them — what GrowthArc carries forward is the operating standard built running their accounts at scale.
Senior agencies don't keep clients for 3, 4, 5 years on hopeful promises. They keep them on results that compound month over month — these are the brands behind the proof.
Trend-cadence creative, retargeting ladder, post-purchase repeat — the senior media buying playbook applied consistently across collection drops, seasonal launches, and steady-state acquisition.
Three years of senior media buying through constant macro disruption. Account architecture, creative cadence, attribution under shifting platform conditions — same operating standard year over year.
Senior paid + creative direction for a luxury makeup and skincare brand with regional reach. Premium UGC and statics that respected brand caliber while pushing performance — celebrity dynamics handled cleanly.
Most ME brands hire generic local agencies that can't run paid acquisition at caliber, or Western agencies that don't speak the language and don't understand the market. GrowthArc is the only operator with both — Genflow operating standard, regional cultural fluency, sized for brands and creators in the genuine growth tier.
Established fashion, beauty, and consumer brands stuck under a revenue ceiling or burning out their creative team. We rebuild account architecture and creative cadence to break the next tier — without crashing CAC.
Arabic-speaking creators, coaches, and educators with audiences that monetize. We bring the launch and scale playbook English-speaking creators have used for years — adapted for the Arab world for the first time.
Specific capabilities we deploy on every engagement. No "proprietary frameworks" — just the senior-tier operating disciplines we've been running for years.
Every engagement starts with a specific problem — not a service catalog. The four most common patterns we solve are below. If your situation looks different, the audit call clarifies what actually fits.
No competitor in the Middle East holds both pieces simultaneously. That gap is the entire reason GrowthArc exists.
Native English and Arabic. Lebanese, GCC, and Western codes. Multi-year work inside the Arab consumer economy and the Pan-Arab creator scene. Genflow, NoGood, and VaynerMedia can't run Arabic-language launches. We can.
Genflow operating standard. $20M+ in personal Meta spend. The exact playbook that ran ads for Iman Gadzhi and James Smith. ME shops at our price point operate at junior tier. We operate at senior tier — because that's where we trained.
"Most ME brands either hire local agencies that can't run paid acquisition at caliber, or Western agencies that don't speak the language. GrowthArc is the only operator that does both."
Most agencies hide the mechanism behind "book a call to find out." We show our hand. The buyer wants to know how the work actually happens — so we tell them.
Pixel + CAPI verification. Account architecture review. Meta Ad Library + landing page diagnostic. Attribution sanity check. By end of week 1, you have a written diagnostic of what's broken and what's leaking.
Rebuild account architecture (CBO / Advantage+ / audience layering). Brief 12–20 new creative variants. Install or rebuild attribution stack. By day 30, the engine is running properly and you know which angles are working.
Stress-test creative cadence. Push toward LTV-optimized campaign structure. Weekly Loom report — never a sit-and-wait monthly meeting. You see the data, the work, and the trajectory every Monday.
Operations rooted in Beirut, working with brands and creators across the major MENA markets. Where the buyer shape fits, we work — language, time zone, and cultural fluency are never the barrier.
Built GrowthArc after several years at Genflow as a media buying manager — running paid acquisition for Iman Gadzhi, James Smith, and the broader Genflow roster. $20M+ in personal Meta spend across that work.
Outside Genflow, the senior marketer behind KeyCouture (4+ yrs), The Walkers (3+ yrs), Bex Beauty, and a roster of other Middle East and worldwide consumer brands across fashion and beauty.
GrowthArc is the agency I wanted to work with from inside Genflow — but didn't exist for the Middle East. So I built it. Lebanon-based, working across the Arab world.
The Pan-Arab creator economy is roughly five to seven years behind English-speaking markets. Same with ME ecom brands at the medium tier. The window to consolidate the senior position before competition catches up is 12 to 18 months.
Send us the brand or creator. We come in having already looked at the funnel. You leave the call with a written summary of what's working, what's leaking, and what we'd do in the first 90 days.